WisetoWake Entertainment has innovative and compelling communications activities, entertainment promotions and is designed to create awareness among music, film, television, and home entertainment audiences. Entertainment promotions includes the creation and implementing of numerous marketing activities to attract an audience.

Various entertainment promotion services may entail sponsorship marketing, development of entertainment sponsor strategies, sponsor rights negotiations, event marketing, celebrity endorsements and appearances, entertainment marketing campaigns, integrated sponsorship marketing programs, consulting and strategic planning.

In carrying out entertainment promotions, it is important to understand the industry. Positive results and ultimate success are achieved through implementing a balanced marketing mix. Success or failure of the marketing program can make or break the future of the individual, organization or targeted product. 

Rick Thornton was born in Cleveland Ohio,

Although most people know Rick as the father of his two sons Raz B formerly of multi-platinum group B2K and Ricky Romance who is a talented producer/artist. Rick Thornton knows the art of marketing and promotion.

He has been an entrepreneur since the age of 5. Rick was the king of the lemonade and Kool-Aid stands. From kindergarten through junior high, Rick has always been a dreamer, and he put his heart and soul into every endeavor.

He soon moved on to bigger and better things. In 1985, Rick moved to Beverly Hills, CA 90210 to pursue a career in the entertainment industry, management, and promotions.

Tri-Elite Entertainment quickly hired him as the director of advertisement and corporate relations. Rick was the associate producer for the Motion Picture Awards, Diversity Awards, and the Multi-Culture Picture Awards.

He also is the Founder of his independant label WisetoWake Entertainment. Later Rick was then invited to Detroit were he was introduced to managing partners of Harmonie Park. After learning what Harmonie was about, Rick was honored to be offered a position of becoming a managing partner as well.

HARMONIE NETWORK TEAM